From the start, we knew we wanted to include a character, "Teddy," as part of the brand identity—one that’s just as friendly, cool, and laid-back as the real-life Teddy (haha). My creative process always begins on my iPad, and sometimes the journey involves countless sketches before landing on the perfect direction. I love where we ended up—a little flame dude —inspired by surf and skate graphics, paired with tiki-inspired typography.